_李芳轩

2013/10-2017.05，新西兰怀卡托大学，旅游管理专业，博士2012/07-2014.04，新西兰怀卡托大学，旅游与酒店管理专业，硕士2008/09/-2012/07，东北财经大学，旅游管理专业，学士 [1]研究方向：游客行为、旅游体验、旅游营销 [1]

科研项目：

1. 海南省自然科学基金：数字文旅中社会临场感对文旅消费意愿的影响及作用机理研究—基于具身认知视角（项目编号：623RC444），2023-03至2026-02，项目主持人

2. 海南省哲学社会科学规划课题：消费者体验视角下的海南数字文旅高质量发展机制研究（项目编号：HNSK(ZC)22-150），2022-06至2022-12，项目主持人

3. 海南省自然科学基金：国际旅游消费中心建设背景下游客购物决策与行为研究（项目编号：721QN223），2021-09至2024-06，项目主持人

4. 海南大学科研启动项目：海南自由贸易港建设背景下游客消费行为研究（项目编号：kyqd(sk)2109），2020-07至2025-07，项目主持人 [1]

荣誉与奖项：

1. 2024–海南大学优秀本科生毕业论文指导老师

2. 2024–海南大学优秀本科生学业导师

3. 2024–EMERALD AWARDS (杰出论文获胜者)

4. 2023–海南大学旅游与公共管理学院年度考核优秀员工

5. 2023–海南大学旅游与公共管理学院优秀共产党员

6. 2022–优秀本科生毕业论文指导老师

7. 2019–奥克兰理工大学新兴学者

8. 2018–Tourism Management期刊杰出审稿人 [2]

学术论文（第一作者或通讯作者）

1. Chen, N., Li, F*., & Ma, J (学生). (2025). Dual identity and ambivalent sentiment of border residents: Predicting border community support for tourism development. Tourism Management, 106, 105000. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

2. Li, F., & Ma, J* (学生). (2024). The effect of implied motion in travel photographs on visit intention: The mediating role of mental imagery. Tourism Management, 104, 104919. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

3. Li, F., & Ma, J* (学生). (2023). The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes. Tourism Management, 98, 104772. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

4. Su, Q (学生)., & Li, F*. (2024). Influence of time metaphor and destination image proximity on tourist responses. Tourism Management, 105, 104942. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

5. Su, Q(学生)., & Li, F*. (2023). How cute mascots affect relationships with tourism destinations: A moderated mediation model. Tourism Management, 99, 104782. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

6. Ma, J (学生)., & Li, F*. (2023). How does self-construal shape tourists' image perceptions of paradox destinations? The mediating roles of cognitive flexibility and destination involvement. Tourism Management, 95, 104664 (SSCI, Q1, AJG4星期刊，FMS: A级期刊)

7. Li, F*, & Ryan, C. (2020). Western guest experiences of a Pyongyang international hotel, North Korea: Satisfaction under conditions of constrained choice. Tourism Management, 76, 103947. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

8. Li, F*. (2019). Imaginative Communities: Admired Cities, Regions and Countries, R. Govers (Ed.), Reputo Press, Antwerp (2018), 158pp., (Pbk), £23.53 ISBN: 9789082826524, (Hbk.), £40.17 ISBN 9789082826500. Tourism Management, 72, 413-414. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

9. Li, F., & Ryan, C*. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142-153. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

10. Li, F., & Su, Q* (学生). (2024). Influence of awe on tourism activity preferences. Annals of Tourism Research, 107, 103793. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

11. Ma, J (学生)., & Li, F*. (2023). Tourist subsequent responses to promotion framing. Annals of Tourism Research, 103, 103658. (SSCI, Q1, AJG4星期刊，FMS:A级期刊)

12. Shang, Y (学生)., & Li, F* (2024). How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia. International Journal of Hospitality Management, 116, 103624. (SSCI, Q1, AJG3星期刊，FMS:B级期刊)

13. Su, Q (学生)., & Li, F*. (2022). Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels. Journal of Sustainable Tourism, 1-24. doi:10.1080/09669582.2022.2159420. (SSCI, Q1, AJG 3星期刊，FMS:B级期刊)

14. Ma, J (学生)., & Li, F*. (2024). Watching performing arts encourages proenvironmental hotel choices: a moderated mediation model. International Journal of Contemporary Hospitality Management, ahead-of-print(ahead-of-print). doi:10.1108/IJCHM-06-2023-0791 (SSCI, Q1, AJG 3星期刊，FMS:B级期刊)

15. Guo, Q., Zhu, D., Lin, M.-T., Li, F*., Kim, P. B., Du, D., & Shu, Y. (2023). Hospitality employees’ technology adoption at the workplace: evidence from a meta-analysis. International Journal of Contemporary Hospitality Management, 35(7), 2437-2464 (SSCI, Q1, AJG 3星期刊，FMS:B级期刊)

16. Li, F*., Zhu, D., Lin, M.-T., & Kim, P. B. (2024). The Technology Acceptance Model and Hospitality and Tourism Consumers’ Intention to Use Mobile Technologies: Meta-Analysis and Structural Equation Modeling. Cornell Hospitality Quarterly, 19389655241226558. doi:10.1177/19389655241226558(SSCI, AJG 2星期刊，FMS:B级期刊)

17. Guo, Q., Zhu, D., Li, F*., Wang, X., & Shu, Y. (2022). Tourists’ Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling. Journal of Hospitality & Tourism Research, doi:10.1177/10963480221108906 (SSCI, AJG 2星期刊，FMS:B级期刊)

18. Li, F., Zhang, G*., & Liu, Y. The lonely traveller’s mind: exploring the influence of loneliness on revisit intention. Current Issues in Tourism, 1-16. doi:10.1080/13683500.2024.2320855(SSCI, AJG 2星期刊，FMS:B级期刊)

19. Wang, L., Guo, Z., Li, F*., & Xu, X (2024). Show me the destination or show me the tourist? Effect of image-based user-generated advertisement type on tourists’ destination interest. Current Issues in Tourism, 1-20. doi:10.1080/13683500.2024.2309165 (SSCI, AJG 2星期刊，FMS:B级期刊)

20. Li, F., & Zhou, Z* (学生). (2023). How does travel social media influencer humour influence viewers’ visit intention? Current Issues in Tourism, 1-17. doi:10.1080/13683500.2023.2291114(SSCI, AJG 2星期刊，FMS:B级期刊)

21. Shang, Y (学生)., Li, F*., & Su, Q (学生). (2023). The influence of big data-enabled price discrimination on tourists’ continuance usage intention to mobile applications: a technology threat avoidance perspective. Current Issues in Tourism, 26(19), 3209-3230. (SSCI, AJG 2星期刊，FMS:B级期刊)

22. Xu, X.., Xue, K., & Li, F*. (2022). The effect of price perception on tourists’ relative deprivation and purchase intention. Current Issues in Tourism, 1-17. doi:10.1080/13683500.2022.2150153. (SSCI, AJG 2星期刊，FMS:B级期刊)

23. Li, F., & Su*, Q (学生). (2022). The roles of novelty seeking and food authenticity in youth travellers’ decision-making process at night markets: an application of a model of goal-directed behaviour. Current Issues in Tourism, 25(14), 2322-2337 (SSCI, AJG 2星期刊，FMS:B级期刊)

24. Li, F., He, C., & Qiao, G*. (2021). Attributes that form romantic travel experience: a study of Chinese Generation Y tourists. Current Issues in Tourism, 24(15), 2130-2143. (SSCI, AJG 2星期刊，FMS:B级期刊)

25. Ma, J (学生)., & Li, F*. (2023). Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. Journal of Retailing and Consumer Services, 70, 103160. (SSCI, AJG 2星期刊)

26. Li, F., & Ma, J*(学生). (2024). The interaction effect of time metaphors and destination-related user-generated content appeal on visit intention: A construal-level perspective. Tourism Management Perspectives, 54, 101315. (SSCI，AJG 2星期刊)

27. Li, F., & Zhang*, G. (2021). Border resident perceptions of sanctions and tourism: A case study of North Korea.Tourism Management Perspectives, 38, 100821. (SSCI，AJG 2星期刊)

28. Li, F., & Wang, B*. (2020). Social contact theory and attitude change through tourism: Researching Chinese visitors to North Korea. Tourism Management Perspectives, 36, 100743. (SSCI，AJG 2星期刊)

29. Li, F*. (2020). Understanding Chinese tourists’ motivations of sharing travel photos in WeChat. Tourism Management Perspectives., 33, 100584. (SSCI AJG 2星期刊)

30. Li, F., & Zhou, Z*(学生). (2023). The interaction effect of endorser type and destination stereotype on destination evaluation. Journal of Travel & Tourism Marketing, 40(9), 878-893. (SSCI, AJG 2星期刊)

31. Li, F., & He*, X (学生). (2023). The interaction effect of reward type and mindset on online travel community promotion intention: the mediating roles of identification and community commitment. Journal of Travel & Tourism Marketing, 40(4), 294-309. (SSCI, AJG 2星期刊)

32. Ma, J (学生)., & Li, F*. (2022). Effects of psychological distance and social influence on tourists’ hotel booking preferences. Journal of Travel & Tourism Marketing, 39(4), 394-411. (SSCI, AJG 2星期刊)

33. Li, F., Su*, Q (学生)., & Ma, J (学生). (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement. International Journal of Tourism Research, 25(1), 109-122. (SSCI, AJG 2星期刊)

34. Qiao, G., Li, F*., Xiao, X., & Prideaux, B. (2022). What does tourism mean for Chinese rural migrant workers? Perspectives of perceived value. International Journal of Tourism Research, 24(2),227–239. (SSCI, AJG 2星期刊)

35. Qi, H., Li, F*., & Ka, X. (2020). Beyond traveling and working: Place attachment of the Chinese local working tourists. Tourist Studies, 20(3), 371-388. (SSCI, AJG 2星期刊)

36. Li, F., Shang, Y* (学生)., & Su, Q (学生). (2023). The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness. Tourism Review, 78(1), 122-141. (SSCI)

37. Ma, J (学生)., Li, F*., & Shang, Y (学生). (2022). Tourist scams, moral emotions and behaviors: impacts on moral emotions, dissatisfaction, revisit intention and negative word of mouth. Tourism Review, 77(5), 1299-1321. (SSCI)

38. Li, F, Ma, J (学生)., & Tong*, Y. (2022). Livestreaming in tourism: What drives tourism live streamers to share their travel experiences? Tourism Review, doi.org/10.1108/TR-09-2021-0420 (SSCI)

39. Li, F., Su, Q (学生)., Guan, J., & Zhang, G*. (2023). Communicate like humans? Anthropomorphism and hotel consumers’ willingness to pay a premium price. Journal of Hospitality and Tourism Management, 56, 482-492 (SSCI)

40. Shang, Y (学生)., Li, F*., & Ma, J (学生). (2022). Tourist gaze upon a slum tourism destination: A case study of Dharavi, India. Journal of Hospitality and Tourism Management, 52, 478-486. (SSCI)

41. Lam, I. K. V., Dioko, L. A. N., & Li, F*. (2022). Evolving self-conceptions of Chinese travellers suggested by their travel photo-sharing behaviours. Journal of Hospitality and Tourism Management, 52, 331-340. (SSCI)

42. Qi, H., & Li, F*. (2021). Travelers’ emotional experiences during the COVID-19 outbreak: The development of a conceptual model. Journal of Hospitality and Tourism Management, 47, 389-397. (SSCI)

43. Li, F., Wen, J., & Ying*, T. (2018). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management, 9, 104-111. (SSCI)

44. Li, F*., & Ryan, C. (2015). Chinese Tourists' Motivations and Satisfaction of Visiting North Korea. Asia Pacific Journal of Tourism Research, 20(12), 1313-1331. (SSCI)

45. Li, F*. (2020). Factors Influencing Chinese Students’ Choice of an International Branch Campus: A Case Study. Journal of Studies in International Education, 24(3), 337-351. (SSCI)

46. Li, F., Qi, H*., & Guo, Q. (2021). Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism, 29, 100286. (SSCI)

47. Li, F., & Qi, H*. (2019). An investigation of push and pull motivations of Chinese tourism doctoral students studying overseas. Journal of Hospitality, Leisure, Sport & Tourism Education, 24, 90-99. (SSCI)

48. Li, F*. (2020). Chinese Tourists’ Barriers to Sharing Travel Photos in WeChat. Sustainability, 12(3), 887. (SSCI)

49. Zhang, G., Li, F*., & Guan, J. (2023). Crisis Management and the Organisational Learning of Local Travel Agencies: Lessons Learned from the COVID-19 Pandemic. Journal of Quality Assurance in Hospitality & Tourism, 1-22. doi:10.1080/1528008X.2023.2247164 (ESCI)

50. Li, F*., Zhu, D., Lin, M. T., & Kim, P. B. (2024). A meta-analysis of tourists’ destination visits and theory of planned behavior: the moderating roles of destination scale and cultural difference. Tourism Recreation Research, 1–17.10.1080/02508281.2024.2346863(ESCI)

51. Li, F., & Zhang, L*(学生). (2023). The Influence of COVID-19 on Vocational Hospitality and Tourism Students’ Career Choices. Journal of China Tourism Research, 19(1), 74-91. (ESCI)

52. Su, Q (学生)., & Li, F*. (2023). The influence of tourists’ sensory experiences of Street Food on Destination Loyalty: The Mediating Roles of Delight and Place Attachment. Journal of China Tourism Research, 1-25. doi:10.1080/19388160.2023.2245963 (ESCI)

53. Li, F., & Ma. J*. (2023). Anger and contempt toward tourist scams: Relationships with perceived deception and negative word of mouth. Journal of China Tourism Research, 1-21. doi:10.1080/19388160.2023.2257870 (ESCI)

54. Qi, H., & Li, F*. (2021). Understanding the Study Experience of Chinese Tourism Doctoral Students Studying Overseas. Journal of China Tourism Research, 17(3), 341-359. (ESCI)

55. Liu, Y.-F., Zhu, Y.-B., Wu, H.-H., & Li, F*. (2024). Are there any differences in the tourists’ perceived destination image between travel e-commerce platforms and social media platforms? Tourism Critiques: Practice and Theory, ahead-of-print(ahead-of-print). doi:10.1108/TRC-05-2024-0018

56. Li, F*. (2024). The influence of the base option’s price format on tourists’ upgrade intention: the moderating role of tourists’ mindsets. Tourism Critiques: Practice and Theory, ahead-of-print(ahead-of-print). doi:10.1108/TRC-10-2023-0024

57. Li, F*. (2023). Souvenir in tourism research: a literature review and future agenda. Tourism Critiques: Practice and Theory, 4 (1/2), 15-27.